Making decisions on where to place your time and energy as a business owner is always a struggle. With digital marketing, the most common concern I hear business owners have is the Return on Investment (ROI). So, what is the ROI for digital marketing?

The pandemic forced businesses to upgrade their digital marketing. What happens when things “go back to normal”, though? Ditching what you’ve worked so hard to put in place to reach your customers would be detrimental to your marketing.