SMS or text message marketing has been around for a while now, but the marketing channel has taken some time to really catch on. The main driver of this is the fear that consumers don’t want you bugging them on their phones. Don’t be afraid of accessing customers this way. People will give their contact information to brands they care about and text marketing will be increasingly important as time goes on.

How do you know which email marketing platform is best for your business? I’m reviewing each of the major platforms with their positives, negatives, and my recommendations for them.

Not everyone has worked with a branding firm to develop a full brand strategy and guide, but that doesn’t mean it isn’t essential to your marketing. Having a brand guide in place and delivering it to your marketing team will take your marketing to the next level and increase conversion.

Preparing your marketing budget can help you identify what is working and what is not in your marketing strategy. This can save you time and money. Here are some tips on preparing your marketing budget.

Corporate gifting around the holidays is by no means a new concept. So why participate in corporate gifting? A sentimental reminder that you value a relationship can do wonders for connections in business.

You know it’s important to stay one step ahead on shifts and trends in your industry, so why are you not doing the same with your marketing? Let’s dive into the importance of research in marketing and how you can start to implement it as part of your marketing strategy.

Meal kits from restaurants gained immense popularity during lockdowns and I really hope they stick around now that things are open again. They are a fantastic marketing tool that I feel will be a great one to have over the long run.

Making decisions on where to place your time and energy as a business owner is always a struggle. With digital marketing, the most common concern I hear business owners have is the Return on Investment (ROI). So, what is the ROI for digital marketing?

Bigger, faster, and cheaper became the way of life for America and other countries for quite some time. In 2020, we saw a resurgence of the value of shopping locally and from small businesses. So, how do we keep this going? One way is through partnership strategies for cross-promotion and building communities. 

Loyalty rewards, especially after a tumultuous time, can help tremendously. What are loyalty rewards? A program or campaign designed to show appreciation to your most loyal customers through discounts and special offers. Something especially important to implement post-covid shutdowns. 

Before you start your search for a marketing consultant, it’s important to determine what your goals and expectations are in hiring this person. You should go into your search knowing exactly what you’re looking for and be able to iterate that to the people you are interviewing. This will help save you time and possibly the trouble of hiring the wrong person and having to end that relationship and start a new one.

The pandemic forced businesses to upgrade their digital marketing. What happens when things “go back to normal”, though? Ditching what you’ve worked so hard to put in place to reach your customers would be detrimental to your marketing.

A marketing plan allows you to focus on the strategy behind your marketing, instead of being reactionary on a day-to-day basis. This results in better conversion and a more effective ROI. So, where do you start?